This Privacy Policy describes how Slø (Human Clothing Company) ("Site," "we," "us," or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from www.slo.co. We are committed to protecting your personal information and ensuring transparency in how we use it to serve you better.

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, any information that can uniquely identify an individual is referred to as "Personal Information". Below, we detail the types of personal information we collect and how we use it.

We collect information about your device and its interaction with our Site. This includes your web browser version, IP address, time zone settings, cookie information, the pages and products you view, search terms you use, and how you interact with the Site. We collect this information automatically when you access our Site using cookies, log files, web beacons, tags, and pixels.

We use this device information to ensure our Site loads correctly for you and to analyze Site usage for optimization purposes. This information is shared with our processor Shopify and other analytics providers who help us improve our Site performance and user experience.

To facilitate your purchases and provide our custom manufacturing services, we collect several types of order-related information. This includes:

• Contact and Delivery Information: Your name, billing address, shipping address, email address, and phone number.
• Payment Information: Credit card numbers and other payment details, which are processed securely through our payment processors.
• Measurement Information: Your body measurements, including but not limited to waist, pant waist, hip girth, thigh girth, and inseam. These measurements may be collected either through our virtual tailor service, Bodygram, or through manual submission.
• Customization Preferences: Your choices regarding product design, including jean cut, wash preferences, button color selections, hem finish preferences, and name label personalization.

We use this order information to:

• Manufacture custom garments to your exact specifications
• Process your payments securely
• Arrange shipping of your orders
• Provide order confirmations and invoices
• Communicate with you about your order's production status
• Screen orders for potential risks or fraud
• Improve our product offerings and manufacturing processes

Throughout our manufacturing process, we collect information related to your order's production, including:

• Production Status Information: We track each order's progress through various production stages and collect data about production timelines and quality control measures. This information is used to provide you with accurate status updates and to maintain our quality standards.
• Team Member Updates: We collect and share information about which team members are working on your order at each production stage. This includes professional biographies that team members have voluntarily provided and consented to share. This information helps provide transparency in our manufacturing process and builds connection between our customers and our craftspeople.
• Quality Control and Exchange Information: When applicable, we collect information about quality control checks, exchanges, and returns. This information is used to ensure our products meet our standards and to handle any post-delivery adjustments efficiently.

To improve our products and services, we analyze customer data in aggregate and anonymized forms. This includes:

• Measurement Data Analysis: We analyze anonymized measurement data to optimize our sizing systems and improve product fit. All personal identifiers are removed from this data before analysis.
• Production Performance Analysis: We track production times and processes to improve our manufacturing efficiency. This data is anonymized and used solely for internal optimization purposes.
• Customization Trends: We analyze product customization choices to inform our design development and inventory planning. This analysis is conducted on anonymized data with all personal identifiers removed.
• Quality Control Analysis: We track sizing adjustments, returns, and exchanges to improve our products and services. This includes analyzing wash performance and shrinkage patterns across different fabric types and sizes.

We engage in two types of communications:

• Transactional Communications: These are essential communications about your orders, including production updates, shipping information, and exchange processing. These communications are necessary for fulfilling our services and cannot be opted out of while an order is active. We may track engagement with these communications to optimize their relevance and usefulness.
• Marketing Communications: With your consent, we may send you communications about:
  • Special product offers and discounts
  • New product releases and customization options
  • Company updates and news
  • Member benefits and programs

You may opt out of marketing communications at any time while continuing to receive essential order-related communications.

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example:

• E-commerce Platform: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• Virtual Tailor Service: When you choose to use our virtual tailor service, your measurement information is shared with Bodygram, which provides our measurement technology.
• Shipping Partners: We share necessary delivery information with shipping partners who facilitate the delivery of your orders.
• Other Service Providers: We may also share information with other service providers who assist with our operations, such as email service providers and analytics services.

We implement and maintain appropriate technical and organizational security measures to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. We handle sensitive information, such as body measurements, with particular care and employ security standards similar to those used by our virtual tailor service provider, Bodygram.

However, please note that no method of electronic storage or transmission over the internet is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use several types of cookies to improve your browsing experience:

• Functional Cookies: Essential for basic site functionality and shopping cart operations
• Performance Cookies: Help us understand how visitors interact with our Site
• Analytics Cookies: Provide information about site usage and performance

The length of time a cookie remains on your device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control cookies through your browser settings. However, removing or blocking cookies may impact your user experience and some portions of our site may no longer be fully accessible.

Depending on your location, you may have certain rights regarding your Personal Information:

• Access: You have the right to request access to the Personal Information we hold about you.
• Correction: You can request corrections to your Personal Information if it is inaccurate or incomplete.
• Deletion: You may request deletion of your Personal Information, subject to certain exceptions such as order fulfillment and legal requirements.
• Marketing Preferences: You can update your marketing preferences at any time through your account settings or by contacting us.

We operate globally and may transfer your Personal Information to third parties in locations around the world for the purposes described in this policy. Whenever we transfer your Personal Information out of your location, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We transfer your data to countries that have been deemed to provide an adequate level of protection for Personal Information.
• We use specific contracts approved for use in your jurisdiction that give Personal Information the same protection it has in your location.

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. When we make material changes to this Privacy Policy, we will notify you by posting the updated policy on our Site and updating the "Last Updated" date.

For questions about this Privacy Policy or to exercise your rights regarding your Personal Information, please contact us:

• For order-related inquiries: support@slo.co
• For general inquiries: hej@slo.co

If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.