how they're made
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Order Received
Your denim journey begins
pattern making
Your unique pattern is created based on your measurements
Cutting
Premium denim is carefully cut to your specifications
prep for sewing
Each piece is organized and prepared for sewing
sewing
Your jeans are sewn together, our sewing team has over 100 years of combined experience
Finishing (after wash)
Buttons, rivets, nametags, and labels are added
Quality Check
we measure your jeans to ensure they will fit perfectly
Packaging
packed and prepped for delivery
Out for Delivery
Our facilities manager Yakub makes sure your jeans get picked up and sent on their way!
Delivery
Your jeans arrive
premium materials
scroll to explore the materials that make our jeans special
13oz comfort stretch fabric
Our jeans are made with 13.5 oz comfort stretch fabric from ISKO™ one of the world’s leading sustainable textile mills, crafted from 98% pre-consumer cotton. This means they’re literally made from fast fashion jeans that didn’t make it, repurposed into something better. The fabric's thickness ensures exceptional durability while maintaining the perfect amount of stretch for unmatched comfort and flexibility.
custom hardware
Our buttons are a testament to our commitment to sustainability and craftsmanship. Made from premium metal in Belgium and crafted at the world’s only 100% green hardware factory, they feature recycled ocean plastic components for added durability. Each button is meticulously hand-painted, making every pair of jeans truly one of a kind.
reinforced construction
Our jeans are built to last with double-stitched seams and bar tack reinforcement at stress points, ensuring they stand the test of time. We've also added inner thigh gussets for extra stretch and durability, so you can say goodbye to awkward tears and hello to unparalleled comfort and strength, even in the toughest spots.
leather patch
Our back patch is made from high-quality vegan leather, designed to age beautifully alongside your jeans. Personally created by Kristian and inspired by The White Album by The Beatles, it adds a touch of minimalist elegance that reflects timeless style and sustainability.
tobacco that's good for you
We use GOTS-certified sustainable thread in the shade tobacco, crafted from a recycled polyester blend—quite literally the most premium thread we could find. Fun fact: each pair of our jeans may contain up to 500 meters of thread—that's the length of five football fields (for our American friends). This extraordinary attention to detail ensures lasting durability and unmatched quality in every stitch.
custom name tag
Our name tags are made from 100% recycled leather, crafted from shoe leather shavings that are pressed into a new, durable material—think particle board, but for leather. As a byproduct of shoe production, this process is incredibly sustainable. Each name is precision-lasered onto the tag, adding a personal touch to every pair while staying true to our commitment to eco-friendly innovation.
fit tests
sizes in sizeYOU v3
bodyscans used to generate this size set
of orders returned due to sizing errors